Tom’s of Maine Deodorant Ad Campaign

To help set Tom’s apart from other deodorant campaigns, I decided to focus on their aluminum-free claim, which is an uncommon feature among leading deodorant brands. The aluminum foil, meant to represent aluminum content, is molded into shapes viewers will recognize to demonstrate the more responsible uses of the ingredient and to suggest that Tom’s, unlike many other brands, knows to keep aluminum where it belongs.

 

 

Body copy:

Image#1:
Along with keeping your lunch toasty, aluminum is also used in many leading antiperspirant brands, and has been linked to increased risk of breast cancer and Alzheimer’s disease. With Tom’s of Maine all-natural, aluminum-free antiperspirant, however, you can keep aluminum off your pits and where it belongs.

Image#2:
Along with creating stunning art, aluminum is also used in many leading antiperspirant brands, and has been linked to increased risk of breast cancer and Alzheimer’s disease. With Tom’s of Maine all-natural, aluminum-free antiperspirant, however, you can keep aluminum off your pits and where it belongs.

Image#3:
Along with protecting your brain from unwanted alien signals, aluminum is also used in many leading antiperspirant brands, and has been linked to increased risk of breast cancer and Alzheimer’s disease. With Tom’s of Maine all-natural, aluminum-free antiperspirant, however, you can keep aluminum off your pits and where it belongs.